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Why Are Data Audits All the Rage?
Discover how data audits can increase campaign efficiency and business growth. According to the recent ‘Data IQ Data Strategy Research 2013’ report, 61.5% of those surveyed cited ‘enhancing data...
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Stop! Before You Start Planning Your Marketing Campaign – Have You Considered...
Successful marketing communications rely on your data being up to scratch – but is it? Here are some tips to get your contacts database into shape. A successful marketing campaign relies on getting the...
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How to Create the Perfect Customer Profile
Boost your marketing strategy with pitch-perfect customer profiles. Why Bother With Customer Profiles? Creating customer profiles – or personas – of your potential customers can offer invaluable...
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Why Quality is Better Than Quantity When Planning a Marketing Campaign
Big or small: whatever your data requirements, put quality first, or pay the price later – bad data can cripple your marketing campaigns and sales strategies so use data quality management to avoid the...
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Turn Your Business PAIN into a Data-led CAMPAIGN
Use data profiling to categorize your customers by business pain, rather than persona profiles. Customers are all different, aren’t they? Well, of course they are. And you treat them as individuals....
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The Marketscan Marketing Campaign Planning Survey 2014
Marketing campaigns are a key driver of business, but what challenges are holding back campaign success in 2014? In January 2014, Marketscan ran a survey to better understand how companies plan their...
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Which Metrics to Measure
Discover which metrics to measure to increase the success of your next marketing campaign. There’s a term in behavioural science: “Proximity Bias”. Basically, it means we tend to make decisions based...
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Data Lists Are for Life, Not Just for Campaigns
Keeping your existing B2B data lists in good shape will pay dividends in your marketing campaigns. Your B2B data lists are the lifeblood of your sales and marketing campaigns, so you need to be sure...
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Recycle to Boost Your Marketing Campaign Success
You could discover a goldmine of new leads and opportunities by recycling the records in your database. Marketing enjoys boosting its return on investment by repurposing existing content for new...
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How to Add Value to Your Customer Database With a Data Quality Audit
The quality of the data in your customer database defines its usefulness and therefore its value – this is why you need to regularly undergo a data quality audit. The importance of a growing contacts...
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Help! I’m Drowning in Data
Let’s face it – there’s no such thing as a “mass audience”. In today’s world of hyper-customisation and ultra-specialism, every audience is niche. (Even if there’s 10m people in it.) Why? Because...
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How to Set Realistic Objectives for Your Next Marketing Campaign
Discover how to use data analysis to set clear, realistic objectives for your next marketing campaign. Most Marketing Managers recognise this situation: “We need 10% response rate from this campaign or...
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How To Integrate Social Media Into Your Email Marketing Campaigns
Every email marketing campaign needs social media – and integrating it into your customer database makes it even more effective. So why should you be on social media? There’s one simple reason – and...
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A Business Owner’s Guide to Running a Direct Marketing Campaign
Direct marketing has a proven track record for engaging with customers – so learn the basics to begin exploiting its potential. According to Central Mailing’s Direct Mail Statistics 2013, 48% of the UK...
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What Effect Could Data Protection Law Changes Have on your Business?
By the end of this year, the Council of the European Union intends to ratify several changes to data protection laws, replacing the EU Data Protection Directive issued in 1995. Designed to better...
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How to Plan an Explosive Marketing Campaign in 3 Months
According to the recent Marketscan Marketing Campaign Planning Survey, a third of marketers spend 3 months planning their campaigns. This guide looks at how B2B marketers can spend that time...
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5 Clever Ways of Capturing Customer Data
Customer data forms the beating heart of your database – it’s the lifeblood that keeps your company’s cash flow, well, flowing. As a marketing director, you want that database to grow over time – not...
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Finding the Right Target Audience for your Marketing Campaign
Marketing campaigns are vital to a business’ success – but are your data profiling tools delivering on their potential or are you simply shooting in the dark? The Knowledge When first brainstorming...
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Improve Your B2B Marketing Campaigns By Making Them Cross-Channel
Cross-channel marketing combines direct mail, telemarketing and email to great effect. How many marketers use email in their campaigns? Nine out of ten. But six or seven of that ten are using...
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The Past, Present and Future of B2B Marketing Campaigns
How campaigns changed as B2B marketing moved onto the web… and how they’ll change again in the future. Like all professional services, marketing evolves – and the approach to B2B marketing campaigns...
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